Blending social and financial goals

SPBD's CFO - James Vanreusel - wrote an article in the bi-monthly CFA Magazine looking at microfinance and how social and financial goals should go hand-in-hand. This is a topic that is widely being used in the Impact Investing community, but which still hasn't reached mainstream thinking.
Here is the link to the article: http://viewer.zmags.com/publication/c4ecda78#/c4ecda78/69